Advertising Quote by Nikhil Sharda
““The codfish lays ten thousand eggs. The homely hen lays one. Codfish never cackles to tell you what she has done. And so we scorn the codfish, while the humble hen we prize, which only goes to show you that it pays to advertise!””
About This Quote
Source Poem: Unknown source, attributed to Nikhil Sharda, 2020
Contrasts the prolific but unnoticed codfish with the modest hen that is celebrated, suggesting that visibility matters more than actual contribution.
In simple terms: Visibility often outweighs actual output.
Value promotion over substance.
Themes
Mood
Type
When to use this quote
- business branding
- personal branding
- media strategy
- public relations
- social media campaigns
Key Concepts
Questions to Reflect On
- How do you balance substance and visibility?
- When is advertising ethical?
May overlook genuine merit in favor of hype.