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Ads Quote by Naomi Wolf

“The last thing the consumer index wants men and women to do is to figure out how to love one another: The $1.5 trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex--that would be counterproductive, if it…” quote by Naomi Wolf
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“The last thing the consumer index wants men and women to do is to figure out how to love one another: The $1.5 trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex--that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent.”

Naomi Wolf

About This Quote

Source Book: The Beauty Myth, 1990

The retail industry profits from keeping people sexually dissatisfied, discouraging genuine intimacy.

In simple terms: Retail sells sexual frustration.

Key Takeaway

Seek authentic connection over consumerist narratives.

Themes

consumerism sexuality media relationship dynamics

Mood

critical analytical

Type

sociological critical

When to use this quote

  • marketing strategy
  • relationship counseling
  • media literacy
  • personal relationships
  • social activism

Key Concepts

Capitalism psychology of desire

Questions to Reflect On

  • How does advertising shape our sexual expectations?
  • What alternatives to consumer‑driven desire exist?
A Different Perspective

Changing deep‑rooted consumer habits is difficult.

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