““Self-denial can lock women into a smug and critical condescension to other, less devout women. According to Appel, cult members develop..."an attitude of moral superiority, a contempt for secular laws, rigidity of thought, and the diminution of regard for the individual." A premium is placed on conformity to the cult group; deviation is penalized. "Beauty" is derivative; conforming to the Iron Maiden [an intrinsically unattainable standard of beauty that is then used to punish women physically and psychologically for failure to achieve and conform to it] is "beautiful." The aim of beauty thinking, about weight or age, is rigid female thought. Cult members are urged to sever all ties with the past: "I destroyed all my fat photographs!"; "It's a new me!””
![“[The ideology of beauty] has grown strong to take over the work of social coercion that myths about motherhood, domesticity, chastity, and passivity, no longer can manage. It is seeking right now to undo psychologically and covertly all the good things that feminism did for women materially and…” quote by Naomi Wolf](https://sms4smile.com/quotes/img-quotes/e1a/naomi-wolf-1344_beauty_the-ideology-of-beauty-has-grown-strong_1849608.jpg)
![“Where woman do not fit the Iron Maiden [societal expectations/assumptions about women's bodies], we are now being called monstrous, and the Iron Maiden is exactly that which no woman fits, or fits forever. A woman is being asked to feel like a monster now though she is whole and fully physically…” quote by Naomi Wolf](https://sms4smile.com/quotes/img-quotes/bc2/naomi-wolf-1344_advertising_where-woman-do-not-fit-the-iron-maiden-s_891982.jpg)
