Advertising Quote by Naomi Wolf
““Our society does reward beauty on the outside over health on the inside. Women must not be blamed for choosing short-term beauty "fixes" that harm our long-term health, since our life spans are inverted under the beauty myth, and there is no great social or economic incentive for women to live a long time. A thin young woman with precancerous lungs [who smokes to stay thin] is more highly rewarded socially that a hearty old crone. Spokespeople sell women the Iron Maiden [an intrinsically unattainable standard of beauty used to punish women for their failure to achieve and conform to it]and name her "Health": if public discourse were really concerned with women's health, it would turn angrily upon this aspect of the beauty myth.””
About This Quote
Source Book: The Beauty Myth by Naomi Wolf, 1990
Society prizes superficial beauty over health, harming women’s long‑term wellbeing.
In simple terms: External beauty is overvalued, harming health.
Prioritize health over appearance.
Themes
Mood
Type
When to use this quote
- media criticism
- policy advocacy
- personal health decisions
Key Concepts
Questions to Reflect On
- What incentives could promote health over appearance?
- How can individuals resist harmful beauty norms?
Changing deep‑seated cultural values is slow.