Communication Quote by Nancy Duarte
![“The greatest communicators have unknowingly used a story pattern. They not only use anecdotes effectively, but their communication followed a persuasive story pattern of tension and release. That tension and release is created by contrasting [what is] with what could be as a structural device.” quote by Nancy Duarte](https://sms4smile.com/quotes/img-quotes/3ff/nancy-duarte-18727_communication_the-greatest-communicators-have-unknowin_2836389.jpg)
“The greatest communicators have unknowingly used a story pattern. They not only use anecdotes effectively, but their communication followed a persuasive story pattern of tension and release. That tension and release is created by contrasting [what is] with what could be as a structural device.”
About This Quote
Source Book: Resonate, 2010
Effective communicators use a tension‑and‑release story structure, contrasting current reality with possible futures to persuade.
In simple terms: Story tension drives persuasion.
Key Takeaway
Use contrast to engage audiences.
Themes
communication
storytelling
persuasion
Mood
inspirational
strategic
Type
educational
professional
When to use this quote
- presentations
- marketing pitches
- leadership talks
Key Concepts
tension‑release
narrative arc
Questions to Reflect On
- How can you create tension responsibly?
- What alternatives exist to storytelling?
A Different Perspective
Over‑reliance on drama can feel manipulative.
