Communicating Quote by Nancy Duarte
““Now, communicating is a system. A single message might move across six different formats before it sticks. One piece of content might be in written form. Another might happen in a panel discussion. That discussion might be cut into short-form videos and posted on a variety of channels. At my company, we have found that communication works best when you think through it as a system of sticky moments that are designed with intention.””
About This Quote
Source Speech: Presentation Design Talk, Nancy Duarte, 2020
Effective communication requires planning each piece of content as an interconnected system of purposeful, memorable moments across formats.
In simple terms: Plan messages as linked, intentional moments.
Key Takeaway
Design communication as a system.
Themes
communication
design
strategy
Mood
intentional
strategic
Type
instructional
inspirational
When to use this quote
- product launches
- internal training
- marketing campaigns
- public speaking
Key Concepts
systems thinking
sticky content
multichannel
Questions to Reflect On
- How can you map your message journey?
- Which format best reinforces your core idea?
A Different Perspective
Complex systems can become fragmented without clear coordination.
