Readers want a story, not a pattern. It's the specifics of a story that make it really ping our various reader radars. — Sara Zarr Copy Share Image
The greatest communicators have unknowingly used a story pattern. They not only use anecdotes effectively, but their communication followed a persuasive story pattern of tension and release. That tension and release is created by contrasting [what is] with what could… — Nancy Duarte Copy Share Image
![“The greatest communicators have unknowingly used a story pattern. They not only use anecdotes effectively, but their communication followed a persuasive story pattern of tension and release. That tension and release is created by contrasting [what is] with what could be as a structural device.” quote by Nancy Duarte](https://sms4smile.com/quotes/img-quotes/3ff/nancy-duarte-18727_communication_the-greatest-communicators-have-unknowin_2836389.jpg)