““Is there a greater sin in sales than boring your audience? We’ve all had the experience of being “presented to” by a salesperson who bored us to tears. So often what comes out of a salesperson’s mouth is self-focused. It’s all about the salesperson and his great company or offering. Frankly, I’m continually disappointed by salespeople’s lack of passion and power when they speak. Let’s be honest. If you’re not excited about what you are selling, how in the world will you get a prospect interested?””
