Races Quote by Michael Morhaime

A lot of games that preceded 'Warcraft' made the assumption that this type of game wouldn't appeal outside the hard-core audience, so that's what…

— Michael Morhaime

'World of Warcraft' was not always a smooth situation. People who played 'World of Warcraft' during the first year can attest to that.

— Michael Morhaime

We'd always felt that it would be cool to put the player into the world of 'Warcraft' as a single character, exploring the land…

— Michael Morhaime

The audience for 'World of Warcraft' is a pretty committed group of players.

— Bobby Kotick

This is what really makes me happy: the whole story of 'Warcraft' and the lore behind it.

— Kristian Nairn

The analogy I use is that 'World of Warcraft' is like going to the mall: you see a ton of people there, but you…

— John Romero

I don't think consoles are necessarily our best opportunity for 'World of Warcraft.'

— Michael Morhaime

With 'World of Warcraft,' I like the potential for wasting time.

— Kristian Nairn

We looked at the sales of 'Warcraft III,' which at the time was the bestselling PC game of all time, and we said, 'That's…

— Michael Morhaime

One of the things I think is unique and signature about Blizzard is that whenever they do their games, and with Warcraft in particular,…

— Duncan Jones

As our players have become more experienced playing 'World of Warcraft' over many years, they have become much better and much faster at consuming…

— Michael Morhaime

Sure, when you think 'World of Warcraft,' you might picture the nerdier set - those who may have sacrificed hygiene and sleep to reach…

— Jason Schreier