Drive Quote by Michael Gerber
“Nobody knew they needed a smart phone, an automobile, or even a cheeseburger from a drive through window.”
About This Quote
People often fail to recognize needs until a solution appears, highlighting market creation through innovation.
In simple terms: Needs are sometimes unseen until met.
Key Takeaway
Anticipate unmet needs.
Themes
innovation
market
needs
Mood
inquisitive
optimistic
Type
strategic
inspirational
When to use this quote
- product development
- marketing strategy
- startup planning
Key Concepts
entrepreneurship
design thinking
Questions to Reflect On
- What hidden needs exist in your industry?
- How can you test demand early?
A Different Perspective
Assuming demand exists without research can fail.
