Business Quote by Michael E. Porter
““Within most well-established companies is a core of uniqueness. It is identified by answering questions such as the following: • Which of our product or service varieties are the most distinctive? • Which of our product or service varieties are the most profitable? • Which of our customers are the most satisfied? • Which customers, channels, or purchase occasions are the most profitable? • Which of the activities in our value chain are the most different and effective? Around””
About This Quote
Source Article: Harvard Business Review, 1996
Companies should identify their most distinctive, profitable products, satisfied customers, and unique value‑chain activities to sustain competitive advantage.
In simple terms: Find what makes you unique and profitable.
Key Takeaway
Focus on distinctive strengths for success.
Themes
strategy
competition
uniqueness
Mood
analytical
strategic
Type
business
educational
When to use this quote
- product development
- marketing
- customer service
Key Concepts
core competencies
value chain analysis
Questions to Reflect On
- Which of your offerings truly stand out?
- How do you measure profitability of activities?
A Different Perspective
Over‑emphasis on uniqueness may ignore market demand.
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