Business Quote by Mark Zuckerberg
“There are good examples of companies - Coca-Cola is one - that invested before there was a huge market in countries, and I think that ended up playing out to their benefit for decades to come.”
About This Quote
Source Interview: TechCrunch Disrupt, 2015
Early investment in untapped markets can yield long‑term advantage, as seen with Coca‑Cola’s global expansion.
In simple terms: Invest now in emerging regions for future growth.
Key Takeaway
Identify and fund nascent markets early.
Themes
strategy
investment
globalization
innovation
leadership
Mood
analytical
optimistic
Type
advice
business
When to use this quote
- startup funding
- international expansion
- product launches
- market research
Key Concepts
economics
business development
risk management
Questions to Reflect On
- What emerging market shows promise?
- How do you balance risk and reward?
A Different Perspective
High risk may lead to loss if market never materializes.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)