Down Quote by Marco Pierre White
“Remember, restaurateurs are only shopkeepers; that's all we are. It's no different from the supermarket down the road.”
About This Quote
Source Interview: Chef's Table, Netflix, 2015
Restaurateurs are fundamentally shopkeepers, no different from any retail business.
In simple terms: Chefs run shops like any other store.
Key Takeaway
Treat a restaurant as a regular business.
Themes
business
hospitality
entrepreneurship
Mood
pragmatic
realistic
Type
advisory
motivational
When to use this quote
- opening a restaurant
- managing staff
- pricing menu
- customer service
- marketing
Key Concepts
retail
service industry
identity
Questions to Reflect On
- How does viewing a restaurant as a shop affect your strategy?
- What unique value does a chef bring beyond retail?
A Different Perspective
Equating restaurants to shops may overlook culinary creativity and brand uniqueness.
![“Aside from hospitality and delicious food, our [restaurateurs'] job is to entertain people. Restaurants should make people feel special, excited and fulfilled.” quote by Joe Bastianich](https://sms4smile.com/quotes/img-quotes/d23/joe-bastianich-11198_delicious_aside-from-hospitality-and-delicious-foo_1808255.jpg)
