Business Quote by Marc Jacobs
“Sephora's business is really smart and clever - I'm all for anything that gets people up and out and into the social experience of shopping.”
About This Quote
Source Interview: Business magazine, 2020, “Retail Innovation”
Sephora’s smart, clever business model encourages social, experiential shopping.
In simple terms: Sephora makes shopping a social event.
Promote interactive retail experiences.
Themes
Mood
Type
When to use this quote
- store design
- marketing
- customer engagement
Key Concepts
Questions to Reflect On
- How can retailers foster community?
- What makes shopping socially rewarding?
May overlook online shopping trends.