Advertising Quote by Lynda Resnick
“If you have a business website, make it stickier; redo the merchandising often and try new things until you hit the right homepage... then try and beat that. The most important audience drivers on the Internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.”
About This Quote
Source Article: Online Marketing Strategies, 2005
Continuously improve your website and focus on cheap, high‑impact traffic sources like SEO and paid search.
In simple terms: Keep tweaking site and use low‑cost traffic.
Key Takeaway
Iterate and optimize constantly.
Themes
digital marketing
website optimization
SEO
paid search
cost efficiency
Mood
strategic
analytical
Type
practical
instructional
When to use this quote
- e‑commerce sites
- startup landing pages
- content hubs
Key Concepts
conversion rate optimization
traffic acquisition
A/B testing
Questions to Reflect On
- What metric will you improve first?
- How can you test changes without losing traffic?
A Different Perspective
Over‑optimizing can hurt user experience if not balanced.
