Behavior Quote by Lou Gerstner
“The rewards system is a powerful driver of behavior and therefore culture.”
About This Quote
Source Book: Who Says Elephants Can't Dance? by Lou Gerstner, 1995
Reward structures shape individual actions and collectively form organizational culture.
In simple terms: Rewards influence behavior and culture.
Design incentives that align with desired culture.
Themes
Mood
Type
When to use this quote
- employee performance
- company values
- customer service
- innovation initiatives
Key Concepts
Questions to Reflect On
- How can you align rewards with long‑term goals?
- What unintended behaviors might arise?
Rewards alone may not change deep‑seated habits.