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Behavior Quote by Lou Gerstner

“The rewards system is a powerful driver of behavior and therefore culture.” quote by Lou Gerstner
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“The rewards system is a powerful driver of behavior and therefore culture.”

Lou Gerstner

About This Quote

Source Book: Who Says Elephants Can't Dance? by Lou Gerstner, 1995

Reward structures shape individual actions and collectively form organizational culture.

In simple terms: Rewards influence behavior and culture.

Key Takeaway

Design incentives that align with desired culture.

Themes

motivation culture behavior leadership

Mood

strategic analytical

Type

business leadership

When to use this quote

  • employee performance
  • company values
  • customer service
  • innovation initiatives

Key Concepts

behavioral economics organizational design

Questions to Reflect On

  • How can you align rewards with long‑term goals?
  • What unintended behaviors might arise?
A Different Perspective

Rewards alone may not change deep‑seated habits.

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