Action Quote by Lou Gerstner
“If the practices and processes inside a company don't drive the execution of values, then people don't get it. The question is, do you create a culture of behavior and action that really demonstrates those values and a reward system for those who adhere to them?”
About This Quote
Source Speech: Business Leadership Forum, 1998
Values must be reflected in daily actions and reinforced by rewards to shape culture.
In simple terms: Values need actions and rewards to become culture.
Key Takeaway
Align behavior with stated values.
Themes
leadership
culture
values
Mood
serious
thoughtful
Type
strategic
educational
When to use this quote
- company onboarding
- performance reviews
- team meetings
Key Concepts
organizational behavior
reward systems
change management
Questions to Reflect On
- How do you measure cultural alignment?
- What incentives best reinforce desired values?
A Different Perspective
Changing behavior is slower than changing policies.
![“The best literature is always a take [in the musical sense]; there is an implicit risk in its execution, a margin of danger that is the pleasure of the flight, of the love, carrying with it a tangible loss but also a total engagement that, on another level, lends the theater its unparalleled…” quote by Julio Cortazar](https://sms4smile.com/quotes/img-quotes/f0d/julio-cort-zar-698_books_the-best-literature-is-always-a-take-in_174639.jpg)
