Business Quote by Leon Leonwood Bean
“Sell practical, tested merchandise at a reasonable profit, treat your customers like human beings - and they will always come back.”
About This Quote
Source Company Philosophy: Bean's Outdoor Gear, 1912
Advocates honest, customer‑focused business practices to build loyalty.
In simple terms: Treat customers well; they’ll return.
Key Takeaway
Serve customers as people, not numbers.
Themes
business
ethics
customer service
Mood
professional
encouraging
Type
principle
guideline
When to use this quote
- retail
- e‑commerce
- service industry
- entrepreneurship
Key Concepts
trust building
value proposition
Questions to Reflect On
- What policies ensure genuine respect?
- How do you measure customer satisfaction?
A Different Perspective
Profit motives can conflict with genuine care.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)