Asks Quote by Kevin McLean
“Clients don't want us to do what they ask, they want us to go further”
About This Quote
Source Business conference keynote, 2022
Clients seek innovative solutions, not just literal answers.
In simple terms: Clients want value beyond the request.
Key Takeaway
Deliver beyond expectations.
Themes
innovation
client focus
value creation
Mood
motivational
strategic
Type
advice
professional
When to use this quote
- product development
- consulting
- marketing strategies
Key Concepts
service design
customer success
strategic thinking
Questions to Reflect On
- What deeper need is the client expressing?
- How can you propose a bold solution?
A Different Perspective
Clients may lack clarity on what they truly need.
