Company Quote by Keith Rabois
“Most people will solve the problems they know how to solve. Roughly speaking they will solve B+ problems instead of A+ problems. A+ problems are high impact problems for your company but they're difficult problems.”
About This Quote
People tend to address familiar, easier problems (B+) rather than tackling the harder, high‑impact challenges (A+).
In simple terms: We avoid the hardest problems.
Key Takeaway
Prioritize high‑impact challenges despite difficulty.
Themes
problem solving
business strategy
risk assessment
Mood
analytical
strategic
Type
business
inspirational
When to use this quote
- company planning
- personal goal setting
- innovation workshops
- risk management
- decision making
Key Concepts
strategic thinking
impact focus
resource allocation
Questions to Reflect On
- What A+ problem could transform your organization?
- How can you allocate resources to tackle harder issues?
A Different Perspective
High‑impact problems may lack clear solutions or resources.
