Apple Quote by John Sculley

I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more…

— John Sculley

Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer.…

— Tim Cook

We have so much Apple influence in what we do, because we love Apple. We don't want to use their products necessarily, but we…

— Jared Isaacman

The core value that differentiates Apple is our ability to innovate.

— Ron Johnson

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder,…

— Tim Cook

It’s the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of…

— Tim Cook

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really…

— Tony Fadell

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change…

— Tim Cook

That's the great thing about Apple: it's very focused on the things that we know how to do very well and not try to…

— Eddy Cue

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

— Tim Cook

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…

— Tim Cook

“He overtly thinks about the simplicity of Apple’s design and attention to detail. “We are primarily about building a really pure user experience that…

— Adam Lashinsky