Business Quote by John Maynard Keynes
“It is Enterprise which build and improves the world's possessions...If Enterprise is afoot, Wealth accumulates whatever may be happening to Thrift; and if Enterprise is asleep, Wealth decays, whatever Thrift may be doing.”
About This Quote
Source Essay: The General Theory of Employment, Interest and Money, 1936
Enterprise drives wealth; when active, it grows, when idle, wealth declines.
In simple terms: Active enterprise builds wealth; inactivity erodes it.
Key Takeaway
Encourage continuous entrepreneurial activity.
Themes
economics
enterprise
wealth
productivity
Mood
analytical
pragmatic
Type
economic
strategic
When to use this quote
- business development
- investment decisions
- policy making
- personal finance
Key Concepts
capitalism
resource allocation
economic cycles
Questions to Reflect On
- What actions keep your enterprise active?
- How can you protect wealth during idle periods?
A Different Perspective
Wealth can still grow through passive income or inheritance.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)