Business Quote by John Maynard Keynes
“The engine which drives enterprise is not thrift, but profit.”
About This Quote
Source Book: The General Theory of Employment, Interest and Money, John Maynard Keynes, 1936
Economic activity is motivated more by the pursuit of profit than by frugality.
In simple terms: Profit drives business more than thrift.
Key Takeaway
Focus on value creation over cost cutting.
Themes
economics
business
motivation
Mood
analytical
critical
Type
economic
business.
When to use this quote
- startup planning
- investment decisions
- pricing strategy
- corporate growth
Key Concepts
profit motive
entrepreneurship
market dynamics
Questions to Reflect On
- How can profit be balanced with responsibility?
- What incentives align profit with societal good?
A Different Perspective
Profit alone may ignore social and environmental costs.
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