Customer Quote by Jennifer Hyman
“We're giving our customer access to things she wouldn't have otherwise purchased, either because it wasn't smart to buy it, or she couldn't afford it.”
About This Quote
Source Company statement: Stitch Fix, 2021
Providing customers access to products they otherwise wouldn't buy, due to cost or perceived value.
In simple terms: Offer products customers can't otherwise afford.
Key Takeaway
Expand access through curated recommendations.
Themes
consumer behavior
accessibility
marketing
Mood
pragmatic
optimistic
Type
business
marketing
When to use this quote
- online retail
- subscription services
- budget shopping
Key Concepts
economics
behavioral design
Questions to Reflect On
- How can you balance access with responsible consumption?
- What safeguards prevent overspending?
A Different Perspective
Risk of encouraging unnecessary spending.
