Communication Quote by Jeff Fisher

The way to do good basic design isn't actually to be really smart about it, but to try to have a few basic concepts.

— Linus Torvalds

Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.

— Michael Bierut

The essence of design... lies in the process of discovering a problem shared by many people and trying to solve it.

— Kenya Hara

“The main thing in our design is that we have to make things intuitively obvious.”

— Walter Isaacson

Principles are the simplicity on the far side of complexity.

— Stephen Covey

It is the essence of a genius to make use of the simplest idea.

— Unkown

“Principles are better than instructions and “hacks.” We can figure out the specifics later—but only if we learn the right way to approach them.”

— Ryan Holiday

“Principles make it simple.”

— Leonard Peikoff

“Knowing how things work reduces the effort. This is the fundamental principle of technology.”

— Toba Beta

The hardest thing in practice is finding enough time to think about design.

— John McAslan

I try to look at design from a more conceptual standpoint.

— Cynthia Rowley

Design is not the act of amazing an audience with the novelty of forms or materials; it is the originality that repeatedly extracts astounding…

— Kenya Hara