Advertising Quote by James Rosenquist
![“We are attacked by radio and television and visual communication at such speed and with such force that painting seems very old fashioned ...why shouldn't it be done with that power and gusto [of advertising], with that impact.” quote by James Rosenquist](https://sms4smile.com/quotes/img-quotes/155/james-rosenquist-38822_advertising_we-are-attacked-by-radio-and-television_3076270.jpg)
“We are attacked by radio and television and visual communication at such speed and with such force that painting seems very old fashioned ...why shouldn't it be done with that power and gusto [of advertising], with that impact.”
About This Quote
Source Interview: Art and Media, 1970s, USA
Rosenquist argues that modern media’s speed and impact should be harnessed in painting, turning it into a powerful, advertising‑like force.
In simple terms: Use media’s power in art.
Key Takeaway
Blend media energy with painting.
Themes
art
media
advertising
innovation
culture
Mood
provocative
energetic
Type
artistic
critical
When to use this quote
- gallery shows
- public murals
- digital installations
- advertising campaigns
Key Concepts
visual communication
impact
speed
mass media
Questions to Reflect On
- How can painters keep depth while using mass media tactics?
- What risks arise when art mimics advertising?
A Different Perspective
Traditional techniques may clash with rapid media cycles.
