Awareness Quote by Bill Viola
“Fifty years from now I don't think optical realism is going to be an issue in visual communication any more. Experience is so much richer than light falling on your retina. You embody a microcosm of reality when you walk down the street - your memories, your varying degrees of awareness of what's going on around you, everything we could call the contextualizing information. Representing that information is going to be the main issue in the years ahead - how the world meets the mind, not the eye.”
About This Quote
Source Interview: Art and Perception, Bill Viola, 2015
Future visual media will prioritize contextual, experiential richness over mere optical fidelity.
In simple terms: Beyond visual detail, experience matters.
Key Takeaway
Focus on conveying context and memory in visual work.
Themes
technology
perception
future media
Mood
thoughtful
forward-looking
Type
artistic
technological
When to use this quote
- virtual reality design
- urban storytelling
- museum exhibitions
Key Concepts
contextual richness
embodied cognition
Questions to Reflect On
- What contextual cues can enhance visual storytelling?
- How to balance detail with experiential depth?
A Different Perspective
Technical realism may still dominate commercial markets.
![“We are attacked by radio and television and visual communication at such speed and with such force that painting seems very old fashioned ...why shouldn't it be done with that power and gusto [of advertising], with that impact.” quote by James Rosenquist](https://sms4smile.com/quotes/img-quotes/155/james-rosenquist-38822_advertising_we-are-attacked-by-radio-and-television_3076270.jpg)
![“In the worldly life, due to maadakta (intoxication of the ego of ‘I am Chandubhai’), one has completely lost awareness of everything about one’s self. Everything in the worldly life is nothing but intoxication. The food is intoxicating, the senses are intoxicating. [Therefore] Go to the one, who…” quote by Dada Bhagwan](https://sms4smile.com/quotes/img-quotes/2b3/dada-bhagwan-31_absolute_in-the-worldly-life-due-to-maadakta-into_3662.jpg)
