Communication Quote by James E. Grunig

“Public relations (PR) is typically a promotional tool used to communicate to a broader audience. PR is intended to create a favorable climate for…

— Steven Silbiger

My view is different. Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.

— Alvin Adams

Public relations is at best promotion or manipulation, at worst evasion and outright deception. What it is never about is a free flow of…

— Heather Brooke

The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course,…

— Edward Bernays

Puttin the elation in Public Relations

— Anonymous

Public relations, in this country, is the art of adapting big business to a democracy so that the people have confidence that they are…

— Arthur W. Page

The formulation of a public relations strategy properly begins with listening, not talking.

— Leonard Saffir

“We do need these two words, “public” and “relations”—and, of course, those words are still extremely important. However, those 3 billion people who are…

— Maxim Behar

“The best Public Relations professionals are media savvy self-starters who think creatively, strategically and unconventionally, with a gift and ability to motivate and energize…

— Germany Kent

“Public relations, as with all forms of branding and marketing is manipulation. This is why you have to have a firm ethic standing to…

— Isaac Mashman

We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.

— James E. Grunig

“These days, Public Relations professionals have to be multi-talented and seasoned in community relations, branding, social media, and quintessential marketing trailblazers.”

— Germany Kent