Believe Quote by James E. Grunig
“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.”
About This Quote
Source Book: Public Relations Strategies and Tactics, 1992
Public relations must prioritize the public good and foster two‑way communication between organizations and audiences.
In simple terms: PR serves the public and builds mutual understanding.
Key Takeaway
Focus on serving public interest.
Themes
public relations
communication
ethics
mutual understanding
Mood
thoughtful
professional
Type
strategic
ethical
When to use this quote
- corporate communication
- community outreach
- crisis management
Key Concepts
two‑way symmetry
stakeholder theory
social responsibility
Questions to Reflect On
- How can organizations measure mutual understanding?
- What ethical dilemmas arise in PR?
A Different Perspective
Neglecting public interest can damage trust.
