Public Relations is the management of communication between an organization and its publics. — James E. Grunig Communication Copy Share Image
The main reason to measure objectives is not so much to reward or punish individual communications manager for success or failure as… — James E. Grunig Approach Copy Share Image
We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics. — James E. Grunig Believe Copy Share Image
