Business Quote by James C. Collins
“Companies that change best over time know first and foremost what should not change.”
About This Quote
Source Book: Good to Great, Jim Collins, 2001
Successful companies evolve while preserving core values that define their identity.
In simple terms: Change wisely, keep core values.
Key Takeaway
Balance innovation with core principles.
Themes
business
innovation
values
Mood
analytical
inspirational
Type
business
When to use this quote
- corporate restructuring
- product development
- market shifts
Key Concepts
organizational culture
strategic management
Questions to Reflect On
- What core values should stay?
- How to adapt values without losing identity?
A Different Perspective
Core values may become outdated over time.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)