Business Quote by Ian McElhinney
“Going back to when I was younger in this business, you did something that would be screened in various places and this sort of popularity never occurred to you. Now you do these things and there are so many more platforms, there's many more things being put out on a global basis.”
About This Quote
Source Interview: Reflections on Media Evolution, 2020
The rise of digital platforms has amplified reach, making content distribution far broader than before.
In simple terms: Digital platforms expand audience reach.
Leverage new media for wider impact.
Themes
Mood
Type
When to use this quote
- marketing
- content creation
- global outreach
- brand building
Key Concepts
Questions to Reflect On
- How can you stand out in a crowded digital space?
- What platforms best suit your message?
Rapid platform growth can dilute audience attention and increase competition.