““Using category reinvention, you can upgrade the emotional feel of an entire aisle or department. The coffee aisle, for example, can be redesigned to give it a café ambiance. Remember, the goal is to make your winners win bigger. This will be more easily done with large displays that you can dominate—appropriate to your vital few. And now on the near and far horizon, digital media, even interactive, is a tool of greatest value to you as the brand owner. This means that you can win even in good retailers. Great retailers will expect and appreciate your cooperation with game-changed retailing!””
![“Interactive designers may [...] recommend technologies that do not date as easily as others, such as touch tables rather than apps. One strategy is to use technologies that have been in existence for a while, as component and style have been proved to last, at least for a number of years. The most…” quote by Philip Hughes](https://sms4smile.com/quotes/img-quotes/624/philip-hughes-17350_strong-enough_interactive-designers-may-recommend-tech_665735.jpg)
