Leader Quote by Herb Sorensen
““Once the leaders are positioned, the remaining categories can be placed based on margins and relevance to the other categories,””
About This Quote
Source Presentation: Business strategy workshop, 2015
Organize categories by positioning leaders, then sort by margin and relevance.
In simple terms: Structure hierarchy before fine‑tuning details.
Key Takeaway
Prioritize leader placement first.
Themes
strategy
organization
hierarchy
Mood
analytical
pragmatic
Type
business
technical
When to use this quote
- product line planning
- market segmentation
- budget allocation
Key Concepts
categorization
margin analysis
Questions to Reflect On
- What criteria define a “leader” category?
- How to handle overlapping relevance?
A Different Perspective
May oversimplify complex interdependencies.
![“As a whole, [changing] is deflation force that is being underestimated. Whether each person thinks of it in the context of the word deflation ... what they think of it is, "Hard to hold my margin. I'm under margin pressure. I'm under sales pressure. I'm under cost pressure."” quote by Ken Moelis](https://sms4smile.com/quotes/img-quotes/f87/ken-moelis-12513_change_as-a-whole-changing-is-deflation-force-t_52134.jpg)
