Apples Quote by Guy Kawasaki
“Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.”
About This Quote
Source Speech: Stanford Graduate School of Business, 2015
To change the world, companies must eliminate user frustrations, just as Apple simplified computing for customers.
In simple terms: Solve real problems to make a big impact.
Key Takeaway
Focus on removing customer pain points.
Themes
innovation
customer focus
simplicity
Mood
inspirational
pragmatic
Type
business
leadership
When to use this quote
- product development
- software UX
- hardware design
- service improvement
Key Concepts
design thinking
disruption
business strategy
Questions to Reflect On
- Which customer pain can you eliminate?
- How can you balance simplicity with functionality?
A Different Perspective
Over‑simplifying can ignore deeper user needs.
![“The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.” quote by John Sculley](https://sms4smile.com/quotes/img-quotes/5ba/john-sculley-9738_beautiful_the-boards-had-to-be-beautiful-in-steve_1116356.jpg)
