Advertising Quote by Gia Carangi
“Fashion is not art. Fashion isnt even culture. Fashion is advertising, and advertising is money. And for every dollar you earn, someone has to pay.”
About This Quote
Source Interview: Fashion Talk, 1980s
Fashion is driven by commerce, not artistic or cultural expression, and its value is tied to advertising revenue.
In simple terms: Fashion is about money, not art or culture.
Key Takeaway
Recognize the commercial motives behind fashion.
Themes
consumerism
media
culture
economics
Mood
critical
analytical
Type
observational
critical
When to use this quote
- shopping
- media planning
- budgeting
- brand strategy
Key Concepts
capitalism
advertising
value perception
Questions to Reflect On
- How does advertising shape your perception of style?
- Can fashion be both artistic and commercial?
A Different Perspective
Fashion's influence can still shape cultural trends despite commercial roots.
![“[W]e might do better here to think of culture as fashion. And in fashion, of course, the key is not wearing a particular outfit but being able to wear it ... Clothing is a mere collection of garments; fashionability is a performative capacity, an ability to effect the right look through an…” quote by James Ferguson](https://sms4smile.com/quotes/img-quotes/c77/james-ferguson-92273_anthropology_w-e-might-do-better-here-to-think-of-cul_915432.jpg)
![“I feel like Hip Hop culture has always been about [fashion]...it started in the street so it has always been a thing of the streets to be first.” quote by Pusha T](https://sms4smile.com/quotes/img-quotes/f17/pusha-t-4455_culture_i-feel-like-hip-hop-culture-has-always-b_2812246.jpg)
