Business Quote by Gary Hirshberg
“Superior quality is a prerequisite to entering the game. By definition, an entrepreneur is undercapitalized relative to the status quo. Therefore, if you enter a product that is either at parity with the leaders, or not as good, you won't even get to the starting line.”
About This Quote
Source Book: The New Business Road Test, Gary Hirshberg, 2002
High product quality is essential to compete; entering a market with inferior offerings prevents any chance of success.
In simple terms: Quality is required to compete.
Focus on superior quality before launch.
Themes
Mood
Type
When to use this quote
- startup launch
- product design
- market analysis
Key Concepts
Questions to Reflect On
- How can a startup differentiate beyond quality?
- What other factors affect market entry?
Even with quality, market dynamics can still hinder success.