Superior quality is a prerequisite to entering the game. By definition, an entrepreneur is undercapitalized relative to the status quo. Therefore, if you enter a product that is either at parity with the leaders, or not as good, you won't… — Gary Hirshberg Copy Share Image
“mature markets are dominated by two phenomena: Product parity: When technological development plateaus, advantages created by technology disappear and competitors produce goods of almost identical quality, from washing-up liquid to computers to lipstick. New entrants, both manufacturers and private label, are… — Greg Thain Copy Share Image
