Aspect Quote by Frank Luntz
“There are certain aspects, and there are - there are 15 attributes of winners and winning slogans. "Which side are you on" sounds divisive, that you're on one side or the other, at a time when we actually want universality. We want unanimity.”
About This Quote
Source Speech: Marketing Seminar, 2005
The speaker critiques a slogan that creates division, urging instead for inclusive language that unites audiences rather than pits them against each other.
In simple terms: Divisive slogans alienate; inclusive messaging unites.
Key Takeaway
Choose language that invites all.
Themes
marketing
communication
leadership
Mood
thoughtful
strategic
Type
advice
persuasive
When to use this quote
- advertising campaigns
- political messaging
- team building
- public speaking
Key Concepts
psychology
branding
social dynamics
Questions to Reflect On
- How can you reframe a polarizing message to be inclusive?
- What risks arise from trying to please everyone?
A Different Perspective
Universal appeal may dilute strong positioning.
![“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
