Believe Quote by Frank Luntz
“Believe in better, which is a corporate phrase rather than a political phrase. We don't want more. We're not looking for quantity. We're looking for quality. Believe in better suggests intergenerational change. It suggests product innovation. It suggests something better for the future.”
About This Quote
Source Speech: Corporate branding presentation, 2010
Emphasizes prioritizing quality and innovation over quantity for future improvement.
In simple terms: Focus on quality and innovation.
Key Takeaway
Prioritize quality over quantity.
Themes
quality
innovation
future
branding
leadership
Mood
optimistic
determined
Type
motivational
strategic
When to use this quote
- marketing campaigns
- product design
- strategic planning
- team leadership
Key Concepts
Corporate strategy
intergenerational change
product development
Questions to Reflect On
- How can quality be measured without sacrificing efficiency?
- What trade‑offs arise when chasing better?
A Different Perspective
May overlook cost constraints and feasibility.
![“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
