Compelling Quote by Frank Luntz

“A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.”

Frank Luntz

★ ★ ★ ★ ★ 2.7 out of 5 (10 ratings)

More by Frank Luntz

The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.

Frank Luntz

Image

There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be…

Frank Luntz

Image

With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their…

Frank Luntz

Image

People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and…

Frank Luntz

Image

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication…

Frank Luntz

Image

"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to…

Frank Luntz

Image

We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard…

Frank Luntz

Image

I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs…

Frank Luntz

Image

Most voters would rather have their purse or wallet stolen than be audited by the IRS.

Frank Luntz

Image

When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there…

Frank Luntz

Image

The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than…

Frank Luntz

Image

Traditional market researchers are cold and calculating and scientific.

Frank Luntz

Image

Explore all 105 Frank Luntz quotes

More Compelling quotes

In early drafts, one of the trickiest things for me to do was to realize that the techniques and devices that make readable and…

Kathleen Rooney

Image

In writing, I want to be remembered for telling good stories in beautiful and powerful language, using the poetry of words to reflect the…

Kim Edwards

Image

The epic poet has behind him a tradition of matter and a tradition of style; and that is what every other poet has behind…

Lascelles Abercrombie

Image

Lexicon grabbed me with the opening lines, and never let go. An absolutely thrilling story, featuring an array of compelling characters in an eerily…

Chris Pavone

Image

For what higher, more exalted, and more compelling goal can there be than to know God?

J. I. Packer

Image

I write what I like to read, and I enjoy love triangles in YA and adult fiction - not to mention in other media…

Kresley Cole

Image

Among the most compelling truths in some of the early photographs is their implication of silence.

Robert Adams

Image

Michael Jackson is an extremely productive ethnographer, a serious reader of phenomenological and existential philosophy, and a remarkable writer at a level that one…

Arthur Kleinman