Advertising Quote by Frank Farrington
“Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.”
About This Quote
Advertising acts as a self‑insurance for business, protecting against loss where traditional insurance cannot.
In simple terms: Advertising safeguards your business like insurance.
Key Takeaway
Invest in advertising to protect your business.
Themes
marketing
risk management
business strategy
insurance
protection
Mood
practical
strategic
business
Type
Advertising:1
Best way:0
Business:1
Company:0
Covering:0
Fire:0
Fire insurance:0
Giving:0
Good will:0
Goods:0
Investing:0
Issues:0
Marketing:1
Numbers:0
Policy:0
Sometimes:0
Way:0
Years:0
Insurance Business:0
Best Insurance:0
Buy Insurance:0
Insure Best:0
Covering Business:0
When to use this quote
- business planning
- budgeting
- brand campaigns
- crisis communication
- strategic growth
Key Concepts
economics
advertising theory
brand building
Questions to Reflect On
- How does advertising complement other risk strategies?
- What balance of advertising and insurance is optimal?
A Different Perspective
May overstate advertising’s protective power.
![“It's been my observation, after years in the [insurance] business, that a certain percent of the population simply can't resist the urge to cheat.” quote by Sue Grafton](https://sms4smile.com/quotes/img-quotes/288/sue-grafton-1640_business_it-s-been-my-observation-after-years-in_2120473.jpg)
