Costs Quote by Evan Esar
“A hamburger by any other name costs twice as much.”
About This Quote
A simple truth that naming doesn't change price; value remains constant regardless of label.
In simple terms: Names don’t affect cost.
Don’t be fooled by branding.
Themes
Mood
Type
When to use this quote
- shopping
- marketing
- budgeting
- price comparison
Key Concepts
Questions to Reflect On
- How often do you judge price by name?
- Does a fancy label justify higher cost?
Branding can temporarily mask true cost but not change it.