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Analysis Quote by Edward de Bono

“Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel of a motor car is excellent but not enough. We need to put far more emphasis on creative and design thinking. Judgement and analysis are not enough.” quote by Edward de Bono
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“Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel of a motor car is excellent but not enough. We need to put far more emphasis on creative and design thinking. Judgement and analysis are not enough.”

Edward de Bono

About This Quote

Source Book: Six Thinking Hats by Edward de Bono, 1985

Traditional analytical thinking is limited like a rear wheel; we must add creative and design thinking to move forward.

In simple terms: Analysis alone isn’t sufficient; add creativity.

Key Takeaway

Embrace design thinking alongside analysis.

Themes

creativity design thinking analysis innovation mindset

Mood

inspired challenging

Type

motivational strategic

When to use this quote

  • business strategy
  • product development
  • team workshops
  • education curriculum

Key Concepts

lateral thinking problem solving innovation strategy

Questions to Reflect On

  • How can you balance analytical rigor with creative exploration?
  • What structures help integrate design thinking into daily work?
A Different Perspective

Creative thinking can be hard to measure and may clash with data‑driven cultures.

3.8 out of 5 (4 ratings)

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