Changed Quote by Edward Bernays
“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.”
About This Quote
Source Book: Public Relations by Edward Bernays, 1923
Public relations rests on informing, persuading, and connecting people, though methods evolve with society.
In simple terms: PR is about informing, persuading, and linking people.
Master the three core PR functions.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- community outreach
- political messaging
- crisis management
Key Concepts
Questions to Reflect On
- How do you balance information and persuasion?
- What modern tools best integrate people?
Digital media can dilute message clarity.