Communication Quote by Leonard Saffir
“The formulation of a public relations strategy properly begins with listening, not talking.”
About This Quote
Effective public relations start with listening to the audience before speaking.
In simple terms: Listen first, then speak.
Prioritize audience insight.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- crisis management
- brand building
- customer service
Key Concepts
Questions to Reflect On
- How can listening be measured?
- What tools aid audience insight?
Listening alone isn’t enough without action.