Public relations Quote by Steven Silbiger
““Public relations (PR) is typically a promotional tool used to communicate to a broader audience. PR is intended to create a favorable climate for your product, not to directly sell it.””
About This Quote
Source Book: Public Relations Strategies and Tactics, 5th Edition, 2015
PR aims to shape public perception and build goodwill, rather than act as a direct sales channel.
In simple terms: PR builds a positive image, not sales.
Key Takeaway
Focus on reputation, not immediate sales.
Themes
reputation
communication
branding
Mood
strategic
informative
Type
advisory
explanatory
When to use this quote
- product launch
- crisis management
- brand awareness
- stakeholder engagement
Key Concepts
public relations
image management
Questions to Reflect On
- How do you measure PR effectiveness?
- When should PR precede advertising?
A Different Perspective
PR may not translate into immediate revenue; success is hard to measure.
