Business Quote by Dirk Nicol
““Fundamentally, a mobile strategy needs to be based in the value to the end user and the enterprise.””
About This Quote
Source Conference: Enterprise Mobility Forum, 2021
A mobile strategy must prioritize value for users and the business.
In simple terms: Focus on user and enterprise value.
Key Takeaway
Design mobile solutions that serve both ends.
Themes
strategy
mobile
value
Mood
analytical
forward‑thinking
Type
business
technical
When to use this quote
- product launches
- digital transformation
- customer service
Key Concepts
user experience
enterprise alignment
technology adoption
Questions to Reflect On
- What metrics balance user and enterprise needs?
- How do you involve users in strategy?
A Different Perspective
Over‑emphasis on business can neglect user experience.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)