About Quote by Dick Costolo
“The interesting thing about the top 200 to 300 tweeters - a lot of them are musicians, actors, etc. LeBron James, etc. I think Lady Gaga is number one. But! They're not all celebrities. There's 'CNN Breaking News.' And the 'New York Times.' And other brands like Gary Vaynerchuk, who aren't really that known outside that world.”
About This Quote
The quote observes that many top tweeters are public figures from entertainment and media, but also includes organizations and less‑known personalities.
In simple terms: Top tweeters include celebrities, brands, and niche influencers.
Key Takeaway
Recognize diverse voices on social media.
Themes
social media
influence
celebrity
branding
Mood
observational
analytical
Type
informative
analytical
observational
When to use this quote
- marketing campaigns
- media monitoring
- public relations
- brand building
- personal branding
Key Concepts
network effects
visibility
audience engagement
Questions to Reflect On
- How does the mix of celebrity and brand accounts shape online discourse?
- What role do niche influencers play in information spread?
A Different Perspective
Not all high‑profile accounts are individuals; some are corporate or news entities.
