Absolutely Quote by Dick Costolo
“Authenticity is absolutely the key to a great tweet.”
About This Quote
Source Interview: 2014 TechCrunch Disrupt, Dick Costolo, 2014
Being genuine online drives engagement and trust, making content stand out.
In simple terms: Genuine posts attract attention.
Be authentic in every tweet.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- personal branding
- customer engagement
Key Concepts
Questions to Reflect On
- How does authenticity affect audience perception?
- What balance between honesty and strategy?
Authenticity alone may not guarantee virality without relevance.